About
Alan Eyzaguirre, founder and principal.
Twenty-five years in product marketing, corporate communications, product management and AI development. He started Keynote at Apple, wrote Cisco’s enterprise AI governance framework, and now builds Mariwave, one Mac app where each AI conversation runs sealed off from the rest of the machine.
Career
Mariwave
Founder
2025–present
- Built an AI product platform end to end: structured generation across five model providers, hybrid retrieval, and an evaluation framework that measures the quality of model output.
- Built the synthetic-buyer engine that tests product and copy decisions before they ship.
Cisco
Director, Strategy and Communications, then Outbound Product Management, Webex
2021–2025
- Led the AI strategy for Webex Contact Center and carried it to enterprise, federal and regulated customers.
- Wrote Cisco’s enterprise AI governance framework with the VP of Engineering for AI, published ahead of the EU AI Act and used by sales, government relations and investor relations.
- Took Webex Contact Center from unlisted to Challenger in the Gartner Magic Quadrant in two years.
- Wrote the generative AI battle card tool in Python that became the sales organization’s standard.
- Set up the outbound product management function for the Webex portfolio and led an eight-person team across product marketing, sales enablement, competitive intelligence, analyst relations and developer relations.
PayPal
Senior Director, Analyst Relations and Enterprise Product Strategy
2019–2021
- Combined more than 20 enterprise roadmaps into one story that regulators, analysts and large customers could each read.
- Started PayPal’s analyst relations program and secured its first Gartner Market Guide inclusion and first Forrester Wave placement.
RingCentral
Senior Director, Executive Communications to the EVP of Product
2017–2019
- Wrote every executive keynote for the EVP of Product and brought Gartner Magic Quadrant discipline to the product organization.
Nokia
Director, Executive Communications, Office of the CMO
2011–2012
- Led executive communications for Nokia’s global CMO, including the Sales Kick Off and CMO Summit keynotes.
Apple
Director, Emerging Product Marketing and Software Product Marketing
2001–2010
- Started Keynote and led product marketing for all of iWork.
- Developed more than 30 Apple keynotes with Steve Jobs across iWork, iLife, iTunes, macOS, iOS and iPhone.
- Led a twelve-person team across product management, marketing and developer relations, and software marketing across four regions.
Early engineering
- Adobe, Senior Software Architect, 1996–1997
- Swell Software, Co-founder and Software Architect, acquired by Adobe, 1994–1996
- Lighthouse Design, Software Engineer, acquired by Sun Microsystems, 1992–1994
Patents
Four granted US patents. Two brought easy web publishing to Adobe’s tools, when building a site still meant hand-coding it. Smart Tables reinvented the spreadsheet at Apple. The most recent underpins personalized marketplaces. Provisional filings on interpretable language models and hallucination detection continue the work.
A system that assembles a person’s notifications and messages from the full context of their activity, so that what reaches them is relevant. The selection problem AI personalization now runs at scale, stated as an invention.
A spreadsheet interface that shows row and column controls only when they are needed, keeping the table clean while its structure stays within reach. Progressive disclosure applied to machine-generated structure — the interface problem behind every AI output surface.
A web authoring tool that separates where files live from how a site is navigated, so a designer can reorder a site without moving a file. Structure separated from presentation: the same separation that lets an AI system’s internals change without changing what a user sees.
An inference engine that reads how files are organized on disk and rebuilds a site’s navigation from it. Inference over structure to produce usable order: the pattern every retrieval-augmented AI system now follows.
Education
- MIT Sloan School of Management, Certificate in AI and Business Strategy
- Harvard Business School, CORE Certificate: business analytics, economics, accounting
- Cornell University, Certificates in marketing strategy, systems design and project leadership
- University of Florida, Communications